9

My best guesses are “eksciti(ĝi)” and “furori(gi)”. Are those good enough or am I way off?

11

The radical furor- seems a good starting point to me. Sometimes "hype" has this meaning of exaggeration. This can be expressed by "tro-" as prefix.

Ĉu la sukceso de Duolingo estas dauripova aŭ nur trofurora.

3

You might also consider distrumpetado ("widespread trumpeting"), (dis)famigego ("great (broad) promotion"), tamtamado, misfuroro, reklamaĉegaro, etc, limited only by your knack for metaphor and tolerance for lexical whimsy.

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